ALEXANDRIA, Va., Oct. 28 -- United States Patent no. 12,456,131, issued on Oct. 28, was assigned to BYTEDANCE INC. (Wilmington, Del.).
"Embedded storefront" was invented by Rajiv Bhat (Fremont, Calif.), Vijay Chittoor (San Francisco), Ryoma Ito (Santa Clara, Calif.) and Mehul Shah (Fremont, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "A vertically integrated retail system includes an embedded storefront adapted to operate in a distributed manner through independent units embedded in different web sites or content in other host applications. Each unit of the embedded storefront enables a user to purchase goods, services, or other entities without leaving the host application. The units are modules th...