US Patent Issued to Bytedance on Jan. 28 for "Method, system, and apparatus for programmatically generating a channel incrementality ratio" (California, Washington Inventors)

ALEXANDRIA, Va., Jan. 29 -- United States Patent no. 12,212,797, issued on Jan. 28, was assigned to Bytedance Inc. (Wilmington, Del.).

"Method, system, and apparatus for programmatically generating a channel incrementality ratio" was invented by Rahul Anand (Sunnyvale, Calif.), Sandeep Dey (Bellevue, Wash.) and Ravi Kiran Garimella (Fremont, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Embodiments of the present disclosure provide methods, systems, and apparatuses for computing a channel incrementality ratio using a machine learning model."

The patent was filed on Nov. 16, 2023, under Application No. 18/511,770.

*For further information, including images, charts and tables, please visit: http://pa...