ALEXANDRIA, Va., June 4 -- United States Patent no. 12,321,963, issued on June 3, was assigned to BRANDACTIF LTD. (Great Britain).

"Method and system for digital marketing and the provision of digital content" was invented by Peter Lancaster (Singapore).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method for digital marketing over a IP digital data steam system allows content to be provided to a user. The system may use an app (that may be a PWA) to permit the user to indicate an interest in a piece of content or an advertisement and receive supplemental content."

The patent was filed on Dec. 11, 2023, under Application No. 18/535,211.

*For further information, including images, charts and ta...