US Patent Issued to BloomReach on Dec. 16 for "System and method for real-time customer segment-based personalization including dynamic segment switching" (California Inventors)

ALEXANDRIA, Va., Dec. 16 -- United States Patent no. 12,499,459, issued on Dec. 16, was assigned to BloomReach Inc. (Mountain View, Calif.).

"System and method for real-time customer segment-based personalization including dynamic segment switching" was invented by Frank Passantino (Mountain View, Calif.), Paul Edwards (Mountain View, Calif.), Ate Douma (Mountain View, Calif.) and Shekhar Kumar (Mountain View, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatuses for customer engagement include: receiving a first product search query from a visitor identified in a visitor session, wherein the first product search query includes at least a visitor identifier associated with customer se...