US Patent Issued to Bliss Point Media on Nov. 25 for "Impression effectiveness with greater location and time granularity" (California Inventor)

ALEXANDRIA, Va., Nov. 25 -- United States Patent no. 12,482,017, issued on Nov. 25, was assigned to Bliss Point Media Inc. (Santa Monica, Calif.).

"Impression effectiveness with greater location and time granularity" was invented by Sean Odlum (Santa Monica, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Introduced herein are methods and systems for use of machine learning to measure effectiveness of an impression with specified granularity. For example, the methods and systems herein involve inputting impression data associated with an impression into a machine learning model to assess effectiveness of an impression under specific and narrow time and location parameters, thereby enabling assessments ...