ALEXANDRIA, Va., Oct. 21 -- United States Patent no. 12,443,972, issued on Oct. 14, was assigned to Beclinx USA LLC (Plano, Texas).

"Use of localized broadcast signals to modify mobile application behavior" was invented by Guillaume Crinon (Douvres-la-Delivrande, France).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method is disclosed for tracking advertisement effectiveness. First information associated with desired advertising information is broadcast from at least one of a plurality of fixed information nodes. A mobile unit receives the broadcast information and outputs the desired advertising information. An advertisement counter is started at the time of receipt of the broadcast information and prese...