US Patent Issued to Beachfront Media on July 22 for "Programmatic ingestion and zoned cable delivery of linear TV in ad auction environments" (Florida, New York Inventors)

ALEXANDRIA, Va., July 23 -- United States Patent no. 12,367,511, issued on July 22, was assigned to Beachfront Media LLC (Ormond Beach, Fla.).

"Programmatic ingestion and zoned cable delivery of linear TV in ad auction environments" was invented by Richard Shea (St. Augustine, Fla.), Daniel Church (Long Island City, N.Y.) and Frank Sinton (Ormond Beach, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed is delivering and closing out viewership priced spots in zoned cable delivery of linear TV, assembling past measured viewership data within a zone for a TV spot in a program, by aggregating records and augmenting aggregated logs with viewers' demographic data. This includes running an automated auc...