ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,470,778, issued on Nov. 11, was assigned to Bank of America Corp. (Charlotte, N.C.).
"System and method for implicit item embedding within a simulated electronic environment" was invented by Maharaj Mukherjee (Poughkeepsie, N.Y.), Prashant Thakur (Gujarat, India) and George Anthony Albero (Charlotte, N.C.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems, computer program products, and methods are described herein for implicit item embedding within a simulated electronic environment. In various embodiments, the invention includes utilizing a hybrid recommendation engine, the invention suggests product placements based on user data and preferences o...