ALEXANDRIA, Va., March 12 -- United States Patent no. 12,248,439, issued on March 11, was assigned to Aurea Software Inc. (Austin, Texas).
"Affinity scoring" was invented by Ashutosh Joshi (Fremont, Calif.), Martin Betz (Palo Alto, Calif.), David Cooke (Los Altos, Calif.), Rajiv Arora (Gurgaon, India), Binay Mohanty (New Delhi) and Ansuman Mishra (New Delhi).
According to the abstract* released by the U.S. Patent & Trademark Office: "Some embodiments provide a method for determining a relatedness of content items to categories. The method identifies a particular content item, a relevancy score associated with the particular content item, and a set of categories to which the particular content item is classified as related. Based on a set ...