US Patent Issued to AUDIENSE GLOBAL HOLDINGS Ltd. on Feb. 25 for "Method and apparatus for guiding content selection within an information distribution system based on modelling user behavior" (Canadian Inventor)

ALEXANDRIA, Va., Feb. 26 -- United States Patent no. 12,236,468, issued on Feb. 25, was assigned to AUDIENSE GLOBAL HOLDINGS Ltd. (London).

"Method and apparatus for guiding content selection within an information distribution system based on modelling user behavior" was invented by Philip Joseph Renaud (Toronto).

According to the abstract* released by the U.S. Patent & Trademark Office: "Method and apparatus for measuring and influencing article selection in a social network are disclosed. A learning-and-guiding module tracks access to articles by users of the social network and determines patterns of users' attraction to articles based on contents of articles and attributes of users. The module utilizes learned user-articles characteris...