ALEXANDRIA, Va., June 25 -- United States Patent no. 12,342,035, issued on June 24, was assigned to ARRIS Enterprises LLC (Horsham, Pa.).
"Gaze-responsive advertisement" was invented by Anil Kumar Nellore (Bengaluru, India), Krishna Panje Panje (Bengaluru, India), Jeyakumar Barathan (Bangalore, India), Chandrashekar Ksheerasagar (Bangalore, India) and Swaroop Mahadeva (Bangalore, India).
According to the abstract* released by the U.S. Patent & Trademark Office: "This disclosure provides a system by which content/service providers can enable gaze-responsive advertisement/targeted content mechanisms for CPE devices like STB's/OTT streaming devices or systems or display devices. The system creates a new opportunity for content/service provid...