ALEXANDRIA, Va., Oct. 8 -- United States Patent no. 12,436,869, issued on Oct. 7, was assigned to Apptimize LLC (San Francisco).
"Segmented customization" was invented by Jeff DiTullio (Menlo Park, Calif.) and Wesley Reitzfeld (Chattanooga, Tenn.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Techniques to facilitate provision of different user experiences to different groups of users of a mobile application are disclosed herein. In at least one implementation, a manifest provided by an application development and optimization platform is received that defines a plurality of user segments and a plurality of feature variants individually associated with the plurality of user segments. The manifest is processe...