ALEXANDRIA, Va., Nov. 6 -- United States Patent no. 12,458,884, issued on Nov. 4, was assigned to Anzu Virtual Reality LTD. (Tel Aviv, Israel).
"Object viewability determination system and method" was invented by Michael Badichi (Tel Aviv, Israel).
According to the abstract* released by the U.S. Patent & Trademark Office: "A system for calculating viewability scores of objects displayed within a viewport, the system comprising a processing resource configured to perform the following for at least one object of the objects: determine a first value indicative of a relative portion of the object from the viewport; and calculate a viewability score of the object, wherein the viewability score is calculated based on the first value."
The pate...