ALEXANDRIA, Va., June 25 -- United States Patent no. 12,340,392, issued on June 24, was assigned to ANZU VIRTUAL REALITY LTD (Tel Aviv, Israel).
"Ad fraud detection system and method" was invented by Michael Badichi (Tel Aviv, Israel).
According to the abstract* released by the U.S. Patent & Trademark Office: "The presently disclosed subject matter aims to provide a system and method for detecting potential ad frauds by determining color content resemblance of at least one pixel of an ad media displayed within at least one given placement on a plurality of user devices, and a desired color of the at least one pixel."
The patent was filed on May 2, 2022, under Application No. 17/734,127.
*For further information, including images, charts...