US Patent Issued to AMERICAN EXPRESS TRAVEL RELATED SERVICES on March 25 for "Merchant content based on user interface preferences" (New York, New Jersey Inventors)

ALEXANDRIA, Va., March 26 -- United States Patent no. 12,260,428, issued on March 25, was assigned to AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY INC. (New York).

"Merchant content based on user interface preferences" was invented by Emily E. Gould (Brooklyn, N.Y.), Kristen N. Oldenburger (New York), Alice Park (New York), Seth M. Ross (New York), Mohammad Torkzahrani (Jersey City, N.J.) and Venkat Varadachary (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method for generating personalized content for a user device. In one example, a system can cause a computing device to display a first plurality of search results on a user interface of a user device based at least in part on a ...