ALEXANDRIA, Va., Oct. 8 -- United States Patent no. 12,439,118, issued on Oct. 7, was assigned to Amazon Technologies Inc. (Seattle).

"Virtual asset insertion" was invented by Maxim Arap (San Jose, Calif.), Chun-Hao Liu (Fremont, Calif.) and Sheng Liu (Redmond, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "At least part of a visual pattern may be detected, in an image of a video, at a location within the image. An occlusion determination may be performed corresponding to the at least part of the visual pattern. At least part of a virtual asset may be inserted, based at least in part on the occlusion determination, into the image at the location. An appearance of the at least part of the virtual asset ...