ALEXANDRIA, Va., June 10 -- United States Patent no. 12,294,771, issued on May 6, was assigned to Amazon Technologies Inc. (Seattle).

"Generating and evaluating insertion markers in media" was invented by Kalpesh Bhagwandas Thavrani (Seattle), Bharanidharan Arul Janakiammal (Seattle), Pranav Kapoor (Lynnwood, Wash.), Caileigh Ann Robertson Halbach (Berlin), Abhinaw Dixit (Redmond, Wash.) and Durga Prasad Guntoju (Snohomish, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An insertion marker mechanism may be used to generate and evaluate insertion markers in media content. The system may place candidate markers at silent pauses and/or anomalies such as changes in pitch/timbre of an audio signal, and/or a...