ALEXANDRIA, Va., July 16 -- United States Patent no. 12,361,973, issued on July 15, was assigned to AMAZON TECHNOLOGIES INC. (Seattle).

"Seamless insertion of modified media content" was invented by Yongjun Wu (Bellevue, Wash.), Hyo In James Moon (Bothell, Wash.), Abhishek Kumar (Bothell, Wash.), Ahmed Aly Saad Ahmed (Bothell, Wash.), Sitaraman Ganapathy (Issaquah, Wash.), Steven James Cox (Mill Creek, Wash.) and Yash Chaturvedi (Issaquah, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Disclosed are various embodiments for seamless insertion of modified media content. In one embodiment, a modified portion of video content is received. The modified portion has a start cue point and an end cue point that...