US Patent Issued to ALPHONSO on Oct. 7 for "Multi-channel attribution based on timing and number of exposures relative to conversion events" (California Inventors)

ALEXANDRIA, Va., Oct. 8 -- United States Patent no. 12,437,316, issued on Oct. 7, was assigned to ALPHONSO INC. (Mountain View, Calif.).

"Multi-channel attribution based on timing and number of exposures relative to conversion events" was invented by Susmita Ghose (Mountain View, Calif.) and Ashish Ramgopal Baldua (San Jose, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An automated method and computer program product are provided for performing multi-channel attribution for conversion events associated with a plurality of consumers. Each consumer has an associated consumer identifier. Each conversion event is associated with a brand or product that has corresponding media advertising electronically ...