US Patent Issued to Alberobello Capital on May 27 for "Identifying potentially unfair practices in content and serving relevant advertisements" (North Carolina Inventor)

ALEXANDRIA, Va., June 17 -- United States Patent no. 12,314,977, issued on May 27, was assigned to Alberobello Capital Corp. (Charlotte, N.C.).

"Identifying potentially unfair practices in content and serving relevant advertisements" was invented by Robert J. Flemma Jr. (Charlotte, N.C.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Identifying potentially unfair practices in content and serving relevant advertisements is described. A total risk score associated with an online advertisement is determined by a computer system based on a first risk score and an issue risk score. The first risk score is based on online content associated with the online advertisement and the issue risk score is based on one or ...