US Patent Issued to Adster Technologies on May 20 for "System and a method for optimizing advertisement yield and reducing advertisement latency" (Indian Inventors)

ALEXANDRIA, Va., June 16 -- United States Patent no. 12,307,480, issued on May 20, was assigned to Adster Technologies Pvt. Ltd. (Bengaluru, India).

"System and a method for optimizing advertisement yield and reducing advertisement latency" was invented by Ketan Chandak (Bengaluru, India), Ranganathan Srinivasan (Bengaluru, India), Girish Vishwanath Chirravoori (Bengaluru, India), Shivansh Pandey (Bengaluru, India), Ashish Kumar (Bengaluru, India) and Rajiv Kumaar (Bengaluru, India).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and a method for optimizing advertisement yield and reducing latency. The system receives an ad request and initiates parallel bid requests to a mediation platform, header bi...