ALEXANDRIA, Va., June 16 -- United States Patent no. 12,307,489, issued on May 20, was assigned to ADObjects Inc. (Vancouver, Canada).
"Responsive advertisement footprint and framework" was invented by Matthew Snyder (Vancouver, Canada).
According to the abstract* released by the U.S. Patent & Trademark Office: "A responsive advertising system is described herein that provides a single responsive advertisement footprint that can work cross any screen size or ad placement and converge online and mobile advertising. Bringing together everything in a way to contain or include various formats or components in a common toolkit is presented for the first time herein. The system allows a given advertisement unit to be flexible enough to change s...