ALEXANDRIA, Va., Aug. 6 -- United States Patent no. 12,380,471, issued on Aug. 5, was assigned to ADObjects Inc. (Vancouver, Canada).
"Story-based, multi-screen advertising framework" was invented by Matthew Snyder (New York).
According to the abstract* released by the U.S. Patent & Trademark Office: "A responsive advertising system is described herein that provides an advertising solution for responsive, multi-screen website design. The system allows an advertisement to change based on events, actions of the user, or other criteria that the advertiser specifies, such that the actual content of the advertisement evolves in a kind of story line. If a user first accesses a website with an embedded advertisement on the user's desktop compute...