US Patent Issued to Adobe on Sept. 9 for "Predictively and dynamically updating content using nested A/B testing" (California, Oregon Inventors)

ALEXANDRIA, Va., Sept. 10 -- United States Patent no. 12,412,189, issued on Sept. 9, was assigned to Adobe Inc. (San Jose, Calif.).

"Predictively and dynamically updating content using nested A/B testing" was invented by Ajay Jain (San Jose, Calif.) and Eric Kienle (Portland, Ore.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for predictively and dynamically updating content using nested A/B testing are provided. In certain embodiments, a system may assign a content item to a dynamic content portion of a communication. The communication may be sent to a first plurality of recipients. The system may receive information about interactions of a second plurality of recipients with the commun...