ALEXANDRIA, Va., July 9 -- United States Patent no. 12,354,149, issued on July 8, was assigned to Adobe Inc. (San Jose, Calif.).

"Navigation and rewards involving physical goods and services" was invented by Peter Raymond Fransen (Soquel, Calif.), Matthew William Rozen (San Francisco), Brian David Williams (San Jose, Calif.) and Cory Lynn Edwards (Highland, Utah).

According to the abstract* released by the U.S. Patent & Trademark Office: "Navigation and reward techniques involving physical goods and services are described. In one example, digital content is configured to aid navigation of a user between different physical goods or services. This navigation includes user specified good or services as well as recommended goods or services t...