ALEXANDRIA, Va., Aug. 26 -- United States Patent no. 12,401,845, issued on Aug. 26, was assigned to Adeia Media Solutions Inc. (San Jose, Calif.).
"Real-time audience measurement system" was invented by James M. Barton (Los Gatos, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Techniques for real-time audience measurement are provided. The techniques include instant message protocol in a DVR environment to obtain real-time audience measurement data to modify the scheduled recording time of a media content in real-time, to bookmark in real-time, and to gather audience ratings on commercials and viewership in real-time."
The patent was filed on Aug. 16, 2022, under Application No. 17/888,981.
*For fur...