ALEXANDRIA, Va., Nov. 11 -- United States Patent no. 12,468,433, issued on Nov. 11, was assigned to Adeia Media Holdings LLC (San Jose, Calif.).

"Tile based media content selection" was invented by Kirsten Hunter (San Francisco), Christopher Chan (San Francisco), Vasanth Shenoy (Fremont, Calif.), James Collette (Sammamish, Wash.), Do H. Chung (San Ramon, Calif.) and Allen Billings (Lafayette, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Mechanisms are provided for allowing a user to dynamically manage rich media content in an efficient and effective manner. Tiles including media content, personalized video selections, content pack upgrades, and promotions for featured content are presented to a user...