US Patent Issued to Adeia Media Holdings on Jan. 28 for "Systems and methods for client-based addressable advertising" (New Jersey, New York, Florida Inventors)

ALEXANDRIA, Va., Jan. 29 -- United States Patent no. 12,212,796, issued on Jan. 28, was assigned to Adeia Media Holdings LLC (San Jose, Calif.).

"Systems and methods for client-based addressable advertising" was invented by Seth Haberman (New York), Gerrit Niemeijer (Maplewood, N.J.), Alex Jansen (Miami) and Erik van de Pol (South Orange, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "In accordance with the present invention, systems and methods that allow a television broadcast facility or a headend to insert in-band messages, where the inserted message allow receivers to switch to, insert, or otherwise show addressable advertisements to its viewers."

The patent was filed on March 7, 2024, under Appli...