ALEXANDRIA, Va., June 9 -- United States Patent no. 12,289,562, issued on April 29, was assigned to Adeia Media Holdings LLC (San Jose, Calif.).
"Dynamic advertisement stream replacement" was invented by Kent Karlsson (San Francisco), Gabriel Netterdag (Stockholm), Martin Linderoth (Arsta, Sweden) and Ola Hallmarker (Hagersten, Sweden).
According to the abstract* released by the U.S. Patent & Trademark Office: "Mechanisms are provided for replacing default advertisement streams in a media stream with replacement advertisement streams. User profile information is obtained for a particular user and/or device. A default advertisement stream is identified and replaced with advertisement streams selected using the user profile information. Tim...