ALEXANDRIA, Va., June 17 -- United States Patent no. 12,316,912, issued on May 27, was assigned to Adeia Guides Inc. (San Jose, Calif.).
"Masking brands and businesses in content" was invented by Vishwas Sharadanagar Panchaksharaiah (Karnataka, India), Vikram Makam Gupta (Karnataka, India) and Reda Harb (Tampa, Fla.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are presented herein for selectively preventing display of brand business identifiers in content that is considered offensive, objectionable, disturbing, and/or unsettling, to prevent an unintended association by viewers of the content between the content and the brand or business. A request to display media content, comprising at...