US Patent Issued to Adeia Guides on June 24 for "Systems and method for dynamic insertion of advertisements" (Indian Inventors)

ALEXANDRIA, Va., June 25 -- United States Patent no. 12,340,451, issued on June 24, was assigned to Adeia Guides Inc. (San Jose, Calif.).

"Systems and method for dynamic insertion of advertisements" was invented by Susanto Sen (Karnataka, India), Radhika Dewan (Haryana, India) and Vikram Makam Gupta (Karnataka, India).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are described to detect a location to place an advertisement in a media asset, the method comprising, identifying a plurality of points in a video frame of a media asset, detecting a color associated with each point of the plurality of points, calculating a change in color between each point of the plurality of points, comparing ...