US Patent Issued to Adeia Guides on July 29 for "Systems and methods to prevent or reduce ad fatigue using user preferences" (Indian Inventors)

ALEXANDRIA, Va., July 30 -- United States Patent no. 12,375,759, issued on July 29, was assigned to Adeia Guides Inc. (San Jose, Calif.).

"Systems and methods to prevent or reduce ad fatigue using user preferences" was invented by Daina Emmanuel (Bangalore, India) and Padmassri Chandrashekar (Karnataka, India).

According to the abstract* released by the U.S. Patent & Trademark Office: "The present disclosure relates to reducing or preventing ad fatigue in a user by determining the preference of a user to an ad, in particular user preference for parameters such as video track, audio track, dialogue or tone. The disclosure also relates to the provision of a timer that prevents an ad being shown repeatedly within a predetermined time frame."...