ALEXANDRIA, Va., July 3 -- United States Patent no. 12,348,796, issued on July 1, was assigned to Adeia Guides Inc. (San Jose, Calif.).

"Systems and methods for improved media slot allocation" was invented by Padmassri Chandrashekar (Karnataka, India) and Daina Emmanuel (Karnataka, India).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for inserting auxiliary content slots within portions of media assets determined to be of interest to users. Segments of a media asset being viewed by a user are identified as being of particular interest to the user, with reference to a stored set of user preferences. User preferences may be consulted to determine which of these segments may be of likely int...