ALEXANDRIA, Va., Aug. 20 -- United States Patent no. 12,393,964, issued on Aug. 19, was assigned to Adeia Guides Inc. (San Jose, Calif.).

"Systems and methods for inserting contextual advertisements into a virtual environment" was invented by Alejandro Sanchez Pulido (Chatsworth, Calif.) and Carla Mack (Los Angeles).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are described herein for inserting contextual advertisements into a virtual environment. While presenting a virtual environment, a media device receives speech input. The media device selects an advertisement from an advertisement database based on the speech. The media device then determines the current environment of the virtual ...