ALEXANDRIA, Va., June 12 -- United States Patent no. 12,299,711, issued on May 13, was assigned to ADAP.TV INC. (Dulles, Vatican City State (Holy See)).
"System and method for determining effects of multi-channel media sources on multi-channel conversion events" was invented by Brendan Kitts (Seattle), Brian Burdick (Newcastle, Wash.), Dyng Au (Seattle), Liang Wei (Seattle) and Amanda Powter (Seattle).
According to the abstract* released by the U.S. Patent & Trademark Office: "This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given con...