ALEXANDRIA, Va., July 16 -- United States Patent no. 12,363,366, issued on July 15, was assigned to ADAP.TV INC. (Dulles, Vatican City State (Holy See)).
"Systems and methods for web spike attribution" was invented by Brendan Kitts (Seattle), Dyng Au (Seattle), Michael Bardaro (Bellevue, Wash.), Sawin Lee (Seattle) and Alfred Lee (Seattle).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are disclosed that measure web activity bursts after ad broadcasts that may be sent to multiple persons. One system uses a cookie-less/cookie-optional, anonymous/personal-identification-not-required, method for web-based conversion tracking that will work on broadcast media systems such as television, and co...