ALEXANDRIA, Va., Jan. 28 -- United States Patent no. 12,536,560, issued on Jan. 27, was assigned to ADAP.TV INC. (Dulles, Va.).
"Adaptable implementation of online video advertising" was invented by Jonathan David Traupman (Berkeley, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "An ad player presents ads in association with a video player by evaluating an associated ad script. The ad player transforms data included in the ad script into operational instructions. Hence, the ad player flexibly and dynamically configures itself and presents ads in accordance with the contents of the ad script, enabling a publisher to modify advertising aspects simply by modifying the ad script. The ad script can compris...