US Patent Issued to ADAP. TV on July 15 for "Systems and methods for analyzing data element distribution across a network" (Washington Inventors)

ALEXANDRIA, Va., July 16 -- United States Patent no. 12,361,436, issued on July 15, was assigned to ADAP. TV INC. (Dulles, Va.).

"Systems and methods for analyzing data element distribution across a network" was invented by Brendan Kitts (Seattle), Dyng Au (Seattle), Brian Burdick (Newcastle, Wash.), Al Lee (Seattle), Amanda Powter (Seattle) and John Sobieski (Redmond, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A processing device selects a population of persons and measures sales metrics from the population over a time period and measures an advertising weight over the time period. The processing device determines an effect that the advertising weight has on the sales metrics and additionally calc...