US Patent Issued to Active Media Services on Feb. 10 for "System, method and device operable to generate a variable audience metric for advertising campaigns" (New York, Illinois Inventors)

ALEXANDRIA, Va., Feb. 11 -- United States Patent no. 12,548,045, issued on Feb. 10, was assigned to Active Media Services Inc. (Pearl River, N.Y.).

"System, method and device operable to generate a variable audience metric for advertising campaigns" was invented by Alexander Sapoznikov (Fayetteville, N.Y.), Vladyslav Marchenko (Naperville, Ill.) and James T. Ou (Forest Hills, N.Y.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method and device, in an embodiment, are operable or usable to execute a plurality of computer-readable instructions after a start of a publication period of an advertising campaign. The advertising campaign includes a publication schedule related to an ad, and the publication schedu...