US Patent Issued to ACK VENTURES HOLDINGS on March 18 for "System and method for digital ad configuration" (New York Inventors)

ALEXANDRIA, Va., March 19 -- United States Patent no. 12,254,488, issued on March 18, was assigned to ACK VENTURES HOLDINGS LLC (Boca Raton, Fla.).

"System and method for digital ad configuration" was invented by Andrew Rusiecki (New York), Jeremy Sadwith (New York) and Harry Kargman (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "A technique for dynamic digital ad configuration of digital ads being displayed on web pages and other digital properties is discussed. In one embodiment a site-specific Ad Tag is used to formulate a request for ad creatives for a publisher web page based on previously stored website configuration settings and dynamically retrieved targeting parameters. Ad creatives satisf...