ALEXANDRIA, Va., Oct. 8 -- United States Patent no. 12,437,322, issued on Oct. 7.
"Sponsor driven digital marketing for live television broadcast" was invented by Peter Lancaster (Singapore).
According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method facilitate digital marketing for sponsors of live television broadcasts. The system allows a user, using an application on a computing device while a piece of sponsored content is being broadcast, to express an interest in the broadcast piece of sponsored content and the interest of the user is communicated to a backend system that selects an endpoint destination associated with the broadcast piece of sponsored content wherein the endpoint destination is a...