US Patent Issued on May 20 for "Methods and systems for growing and retaining the value of brand drugs by computer predictive model" (Georgia Inventor)

ALEXANDRIA, Va., June 16 -- United States Patent no. 12,307,471, issued on May 20.

"Methods and systems for growing and retaining the value of brand drugs by computer predictive model" was invented by Myrtle S. Potter (Dunwoody, Ga.).

According to the abstract* released by the U.S. Patent & Trademark Office: "The present invention is directed to a brand value growth and retention system for brand drugs commercialized by brand drug advertisers through a brand drug's lifecycle during patent exclusivity and after loss of exclusivity. The brand value growth and retention system iteratively analyzes combined computational models of consumer, healthcare provider retailer and payor segment data to produce brand drug promotional campaigns that ar...