US Patent Issued on July 1 for "Method for delivering targeted messages and content automatically to specific audiences" (New Jersey Inventor)

ALEXANDRIA, Va., July 3 -- United States Patent no. 12,346,928, issued on July 1.

"Method for delivering targeted messages and content automatically to specific audiences" was invented by Lee S. Weinblatt (Teaneck, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method for delivering targeted marketing content to loyalty app users wherein unique scene-relevant codes reflecting the nature of the marketing content at that moment in time, are permanently embedded within the marketing content. The loyalty apps are automatically upgraded to receive codes, enabling the scene-relevant codes to be received by the loyalty app user's smartphone which then activates the matching loyalty apps. The selected apps th...