US Patent Issued on Aug. 5 for "Transparent media asset substitution using broadcast delivery systems" (Colorado, California Inventors)

ALEXANDRIA, Va., Aug. 6 -- United States Patent no. 12,382,110, issued on Aug. 5.

"Transparent media asset substitution using broadcast delivery systems" was invented by Mitch Weinraub (Englewood, Colo.) and Imran Arif Maskatia (Palo Alto, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method of communicating a media asset includes: receiving a media asset selection from a viewer, determining if the selected media asset is available in a memory of a user device or is currently being broadcast to the user device associated with the viewer, if the selected media asset is available in the memory: retrieving the selected media asset, else: retrieving the selected media asset from a network location and ...