U.S., Nov. 11 -- ClinicalTrials.gov registry received information related to the study (NCT07226271) titled 'Consumer Perceptions of Alcoholic Beverages' on Nov. 03.
Brief Summary: This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.
Study Start Date: Oct. 10
Study Type: INTERVENTIONAL
Condition:
Health Behavior
Intervention:
BEHAVIORAL: Natural Claim
Participants assigned to...