U.S., Feb. 4 -- Travelers from across the globe representing all generations, now have a common interest in activities and experiences that are now influencing, indeed in many cases driving their travel decisions, according to new research.

The research underscores the notion that cultural

and once-in-a-lifetime experiences, exploring new destinations and interactive activities,

are ranked by all generations significantly higher than value or a discounted


Arabian Travel Market 2020, which takes place at Dubai World Trade Centre from 19-22 April 2020, will bring together travel and tourism experts from across the globe to discuss the burgeoning global tours and activities market, which according to New York-based Skift Research...