U.S, April 16 -- The global travel & tourism industry is waiting to see what happens next in the Middle East. After ignoring the rising geopolitical tension for months, the industry was jolted out of its comfort zone by a sharp escalation that threatened to bring the entire house again crashing down.

Climate change and AI have faded from the radar screens. As the threat is set to loom for years ahead, how should Travel and tourism navigate the geopolitical storms and start charting a course toward true sustainability, especially SDG #16 (Peace, Justice, and Strong Institutions)?

At this inflection point in global history, learning the lessons of history would be a good start.

Since the 1970s, Travel and tourism fortunes have ebbed and ...