U.S., Jan. 17 -- Jamaica Tourism Minister, Hon. Edmund Bartlett has announced that his Ministry will be increasing investment in developing Carnival in Jamaica as a tourism product, which will be marketed to destinations across the globe.

Speaking yesterday at the launch of Carnival in Jamaica, at the AC Hotel in Kingston, the Minister said, "The Tourism Linkages Network will continue to support Carnival in Jamaica. We are committed to spend more on it, not for events, but to build the product because that is what will be sustainable and lasting."

He added that, "Events are good, but you cannot market and package events in the same way you can with a product. In tourism, we drive and market products. We package these products as a combi...