U.S., July 11 -- Students from Assumption University's MSME Business School returned victorious from the 2020 Thailand MICE Youth Challenge competition held July 9, 2020 at the Hyatt Regency, Bangkok. The Assumption University team created the Illuminate Music Festival, a hybrid MICE event (workshop + expo) and (concert + live stream), to compete against other team's innovative ideas for MICE events. Each team needed to prepare a detailed business plan and a five-minute sales presentation. The Department of Hospitality and Tourism Management HTM team is named Illuminate: Nattapat Ruckworakijkul (Copter), Sirapob Jirngsaard (Mix), Atibordee Noichan (Tib), and Donlaya Kluaphid (Benz).

15 teams competed in the Thailand MICE Youth Challenge ...