Taiwan Tourism riding the rails in Mumbai
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U.S., Aug. 13 -- A new campaign is riding the rails in Mumbai as part of ongoing efforts by the Taiwan Tourism Bureau (TTB) to raise awareness among Indian travelers and increase the number of Indian visitors to Taiwan. Underscoring the importance of India as a tourist market, over the past year, TTB has increased its marketing budget for India by six-fold, taking it to US$1.2 million annually.
TTB has partnered with the Mumbai Metro, a rapid transit system serving the city of Mumbai, and the wider metropolitan region, to expand awareness of Taiwan as a destination and promote tourism. Dr. Trust Lin, Director, Taiwan Tourism Bureau, Singapore Office, flagged off the train wrapped in colorful campaign images, on its maiden journey from th...
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